Like business in general, there is not necessarily a magic formula for guaranteeing a successful gas station business. Its foremost function is to provide quality fuel for motorists, who often make their station choice based on a plunging gas gauge.
But there are steps to take to help set a gas station apart from competitors, which in turn can lure discerning drivers:
Light and bright. There is nothing more discouraging to a driver than pulling into a darkened gas station where only a handful of the pumps are working. Don’t drive away business. Instead, make sure all exterior bulbs are changed regularly for a bright, inviting environment. Keep signs current and friendly, pumps functioning and the property clean. If possible, add some music!
Be unique with better inventory. Once a motorist fuels up, that’s only half their business. Good gas stations will offer a surprisingly appealing array of snacks, drinks and healthy food to keep bodies just as fueled as cars. Do some research about providing high-protein, healthy snack options. And always make sure any areas with hot food or produce are spotless.
Fly flags and advertise. It may seem straightforward, but liberal use of signage can optimize your business since that’s the first thing a motorist sees. Highlight offers on large signs, window signs, small signs on pumps and even on flags. The more ways to get a driver’s attention the better. Along those lines, use a regular regimen of paid advertising to stand out from the crowd.